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Repurposing Products & Customized Deodorants Lead 2025 Personal Care Trends

Consumers will also no longer work hard on beauty routines but rather work smarter, finds Mintel in new report.

In the years to come, expect to see sustainability practices become integral to daily routines while innovative ingredients like glycoproteins will be derived from lobsters, according to new data from Mintel. The Chicago-based market research firm revealed three key trends set to impact the global beauty and personal care (BPC) industry in 2025 and beyond: (My) Knowledge is Power Consumers will work smarter—not harder—combining knowledge, tools and technology to achieve personalized sol...

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